Recently, an unreleased version of Google's Play Store 4.4 update and discovered that Newsstand, an upcoming Play service we first learned about back in March, had made some progress.
When we first saw Newsstand, it was in the midst of Javascript and CSS in the web Play Store. At the time, it looked like Newsstand would be an addition to the existing apps, books, tv/movies, music, and magazines categories, adopting its own yellow brand color (#FFD700 to be exact).
Of course today we got a new Play Store APK (which you can download here) that had a bit more to say about Google's impending news service. Perhaps the most notable bit of Newsstand news is the menagerie of iconography found in the APK:
